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Transforming and Revitalizing West Downtown Reno

  • Wed, January 14, 2026
  • 11:30 AM - 1:15 PM
  • J Resorts - 345 N Arlington Ave, Reno, NV 89501
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Registration

  • Guest registration for January's IWF Northern NV lunch meeting.
  • Member registration for January's IWF Northern NV lunch meeting.
  • Prepaid member registration for January's IWF Northern NV lunch meeting.
Register

Please join us on Wednesday January 14th for Northern Nevada's first luncheon of 2026


This month we will be heading to J Resorts for lunch and a presentation by Jonathan Boulware, Regional VP of Nevada Operations for J Resorts.

In 2017, Jacobs Entertainment began a journey to transform and revitalize West Downtown Reno by acquiring 200 acres of land. The vision is to create a dynamic new destination where people can live, stay, and experience art, great food, entertainment, sporting activities, and Reno’s history.

They have branded this area as The J Resort Reno’s Neon Line District, which currently features 13 art sculptures along West 4th Street, vibrant entertainment in our Glow Plaza and Festival Ground Entertainment venues, and our newest remodeled property – the J Resort.  This district will continue to take shape as a modern hub of culture, comfort, and excitement, anchored by major expansion plans for the J Resort.

Jonathan will tell us more about how this vision began, why they chose West 4th Street, and their plans for this area over the next five years. You will hear why this is more than a development—to them it is the next evolution of Reno, a place built for community, connection, and unforgettable experiences.

Please note: if you register without paying, you will be counted as part of the final headcount unless you cancel before the cancellation deadline. Being part of the final headcount makes you responsible for payment of event fees whether or not you show up for the event per Policy 13. 

Questions? Contact us at nviwf.gm@gmail.com

702-857-8754 • P.O. Box 231412 • Las Vegas, NV 89105


IWF Nevada is a 501(c)6 non-profit organization. 

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